Retail
Understanding how people shop to strengthen the offering and commercial performance
Choosing a retailer depends on what people need to accomplish on each occasion: find a product, compare options, make the most of their budget, or shop more easily. Assortment, prices, availability, and the experience influence that decision.
At VALORE, we connect shopper behavior with commercial decisions. We analyze how stores and channels are chosen, what guides purchases, and what encourages return visits to identify opportunities for growth and improvement.
Intelligence for your decisions
Identify opportunities across audiences and shopping occasions
Understand what shoppers want to accomplish and how their priorities change with the context.
Refine the assortment and develop categories
Recognize preferences, unmet needs, and opportunities to complement the offering.
Assess prices and promotions
Analyze their appeal, how they are understood, and their relationship with perceived value.
Improve conversion and the cross-channel experience
Identify difficulties during search, selection, payment, delivery, and service.
Strengthen preference and repeat visits
Understand the reasons for choosing, returning to, or switching retailers, and guide engagement initiatives.
Areas of analysis
Shoppers, habits, and shopping occasions
We research needs, shopping missions, and choice criteria. We identify differences among audiences and occasions to guide the offering and commercial initiatives.
Categories, products, and assortment
We analyze category relevance, product preferences, and needs that the current offering does not address. We provide a basis for reviewing the assortment mix.
Prices and promotions
We evaluate price perceptions, the appeal of promotions, and the conditions influencing choice. This understanding helps guide commercial decisions by audience and category.
Physical and digital experience
We examine search, navigation, availability, purchasing, delivery, and service. We identify difficulties across channels and opportunities to make the experience easier.
Image, preference, and repeat visits
We analyze how the retailer is perceived against alternatives and which factors encourage choice and return visits. We recognize strengths and areas that need attention.
Let’s discuss your next project
If you are looking to understand your shoppers better, review your offering, or improve the commercial experience, we can help turn those needs into priorities for research and action.