Understand better.
Decide better.

• Usage, attitudes, and habits studies
• Consumer behavior studies
• Customer journey research

• Brand positioning and image research
• Communications and advertising effectiveness research

• Pricing and price sensitivity research
• Concept, product, and service testing
• Portfolio optimization

KPIs Implementation and Management

• NPS & CSLM: Loyalty and Recommendation
• CE: Effort Index
• PI: Problem Incidence & First Contact Resolution
• CR: Conversion Rate (Commercial Effectiveness)

We turn your company's information ecosystem into a source of efficiency, knowledge, and value.

We map your organization’s ecosystem to identify key stakeholders, understand how they interact, and assess their levels of influence. This analysis is particularly valuable for multinational companies, pharmaceutical and telecommunications companies, retailers, government agencies, and NGOs.

Political and corporate consulting: We integrate public opinion research, stakeholder analysis, influence mapping, and public and private policy assessment to support strategic communication, negotiation, and crisis response.